How can I convince parents to save money for their children to college?

I want to find a way to persuade those who have children to save for money for their children in college. I really want to help them out now, so do not pay the debt will suffer further in the future. I advsier finance, but I'm new at this. Thanks for helping

If you want to be a really good financial advisor, you should concentrate on getting parents to save for retirement FIRST. There are many ways to pay for college, but today there is only one way to pay for retirement for most people, and that is their own savings. Only 50% of Baby Boomers with pension plans (where they are guaranteed a monthly pension). Mostly work for large corporations and governments. If businesses fail, may or may not get all their promised pension. Governments are struggling with their budgets and that will reduce future pensions. So it's not very safe for planning purposes. Most of the people SOME of Social Security. But people under 45 years will not receive what is promised, and what better to start you plan to do without it. That leaves personal savings. To have a comfortable middle-class retirement, most people will have to accumulate $ 2-3 million. This requires some very dedicated long-term savings. If you are putting all their savings in college funds, can not save enough for retirement. Retirement first (maximum 401k at least), then college savings. Or finance 50% of the anticipated need and tell children they will have to provide the rest.